Greenpeace Names Cisco and Google as Green IT Leaders

Google and Cisco have come equal in Greenpeace’s annual list that ranks IT and telco companies based on their leadership in green IT, taking into account in-house energy management and contributions to the wider green economy.

It is the sixth time Greenpeace has compiled its Cool IT Leaderboard, which looks at 21 global leaders in the space covering market solutions that can help customer’s reduce energy use, internal energy footprint and their advocacy of new governmental policies encouraging the adoption of renewable energy and energy efficiency.

It was not the first time Google has topped the list. In February 2012 it came first and was closely followed by Cicso, then Vodafone, Ericsson, Fujitsu and Softbank.

This year Ericsson ranked third, Fujitsu fourth and Sprint, Wipro and HP all tied for fifth.

Companies such as Facebook, Amazon and Apple, who have also made headlines for their focus on green data centers, are not included in the table “because their operations are not broad enough to be compared to companies who offer energy solutions to climate change as core aspects of their business model,” Greenpeace said.

Google Google’s clean energy investments now top more than US$1bn (since 2010) and Greenpeace said it has also challenged the IT sector to work with them to bring more renewable energy on to the grid.

Just this week Google, while announcing a new data center expansion in North Carolina, said it is working with Duke Energy to develop a program for large companies to purchase renewable energy with encouraging tariffs for large energy users.

Greenpeace could see this as a major move forward by Duke Energy, which it criticized in the report along with other “technology monopolies” such as TEPCO in Japan as “shunning the innovative potential of the IT sector in favor of polluting, centralized electricity generation like coal and nuclear power”.

Greenpeace also cited Google’s US$2.5m grant that supports intelligent energy policy reforms in the US, but did criticize the search giant for its lack of solutions that drive energy saving outside of the IT sector.

———- Read more at Data Center Dynamics.


About Five 9s Digital, LLC

Five 9s Digital is a data center real estate company offering data center development, investment sales, real estate advisory, and colocation and wholesale data center selection and procurement services. Five 9s Digital has been involved in the development and ownership of multiple mission critical facilities from single user build-to-suit facilities to multi-tenant data centers. Five 9s Digital brings a wealth of experience, background and expertise in providing solutions to the data center arena. Due to the specific and yet evolving requirements of mission critical end users in today’s world, Five 9s Digital is able to offer real solutions, real facilities, and real choices due its extensive and up-to-date knowledge base. Five 9s Digital is a Best Data Sites Certification Alliance™ member.
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